Welcome To A Brilliant Disguise
We are an independent fashion retailer based in Stroud, Gloucestershire. Established in 2020, we have been operating throughout the pandemic from our High Street shop (when allowed!) and from our shiny new website. Shopping with small independent businesses like ours is so important, now more than ever, so we thank you so much for making it this far and we hope you enjoy browsing our collections from the comfort of your own home.
Meet Our Brands
We have lots of exciting brands offering trendy styles and timeless classics. If you would prefer to explore our collection by brand, you can find them here
The Art Company
The Art Company is a fabulous footwear brand from Rioja in Spain. Their designs are innovative, creative and sometimes eccentric. With styles for both Men and Women, we love their footwear for the comfort, colours and because they are super cool!
Danish company BLEND began creating urban streetwear and contemporary Fashion for Men back in 1993. At first, they were a global jeans brand but now offer a wide range of Men’s fashion as well as denim. For casual or smart looks BLEND has you covered.
Cora + Spink
Cora + Spink’s goal to make long lasting, robust and ethically made backpacks. With single-minded determination only a small business can muster, they have not only designed and made backpacks that last and cross generations, but they have striven to support every worker, supplier and customer. Above all, their ethos is to ensure everyone who touches a Cora + Spink product is happy.
Dirty Velvet is a design collective, focus on producing high quality clothing with a creatively different perspective to the mainstream. Their aim is to create garments with original graphics, combined strong and thought-provoking imagery that reflects our view of humanity modern life and the universe. Also an anti-nudity device..
Esmé is derived from the French verb esmer which means ‘to hold in high esteem’ or ‘to love’ which reflects the pure meaning of the brand itself: Esmé care and take responsibility for the world around us as we have esteem and love for two things: humanity and our planet. This shines through in Esmé's designs as well as throughout their values and actions.
Fly London was created in the UK with head office and production in Portugal. From the beginning Fly London’s design philosophy has been to create original fashion products using traditional techniques in an unexpected way. Bound for the fashion market, Fly London is uncompromising in its style and design.
Goodeehoo was launched in 2018 by husband and wife team, Natalie and Ceri Jones. Together they have created beautiful, vegan handbags and accessories; trends that will turn heads! We love the attention to detail, fabulous colours and excellent quality of all their products.
For 130 years, JOSEF SEIBEL has been producing a wide range of top quality shoes - always guided by one fundamental idea: Pride of place is given to the quality of the materials, the best workmanship, a superior fit, and comfort as well as function. These quality criteria are supplemented by a modern, marketing concept, a flexible structure and in-house manufacturing facilities in Germany and Eastern Europe. Using state-of-the-art production techniques, every year more than 5 million pairs of shoes are manufactured. First-class materials, the best workmanship, perfect fit and superior comfort have enabled the JOSEF SEIBEL brand to firmly establish itself as the “European comfort shoe”.
Womenswear brand Louche, is proudly designed in their London studio. They mix a contemporary casual aesthetic with signature vintage touches running through each collection. We love their classic styles combined with their beautiful prints.
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One Hundred Stars create beautiful screen-printed Kimonos & Gowns inspired by their travels around the world. They are a small family business with strong ethics behind their brand. Whether it is ensuring all their products are only ever printed using AZO free dyes, to using recycled packaging wherever possible, to paying all their staff in the UK and abroad above the standard living wage. Their garments are made in India following the highest standards of ethical, environmental, and health & safety practice, including an SA 8000 certified company.
Collections are fabulously wearable, evoking both glamour and fun. Powder’s beautiful bespoke packaging makes their products perfect for either gifting or simply treating yourself. “I’m passionate about colour, texture and attention to detail, pull these elements together and you can create something loveable and quite irresistible!” Born in Edinburgh in 1969, by the age of 18 Lisa was working in metal work and furniture making, designing exclusive ranges for retailers Liberty and Peter Jones. Over the following 30 years she has created several brands, and developed collections for many successful companie
Seasalt have become a much loved and popular brand since their beginning in 1981. In house designers and artists create styles and prints inspired by life on the Cornish coast, resulting in clothes you will fall in love with and wear for seasons to come. Their attention to detail and focus on sustainability means you can rely on them for your wardrobe essentials as well as that extra special piece too.
Softinos Happy Feet
Softinos is a brand committed to creating comfortable and soft footwear to give your feet that happy feeling. They use the softest materials and wonderful colours; we love their incredibly comfy insoles and lightweight feel.
Sugarhill Brighton are an independent Womenswear brand who specialise in hand illustrated prints drawn up in their seaside studio. Their fun and colourful styles coupled with quality fabrics mean their collections are always exciting to shop. We love their shirt style dresses and beautiful batik prints.
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
From their beginning, Thought have creating simple styles using sustainable and natural fabrics. Today their styles and prints are thoughtfully designed, with sustainability and natural materials making their clothing a delight to wear. We love their cosy bamboo socks and colourful prints.