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Welcome To A Brilliant Disguise

We are an independent fashion retailer based in Stroud, Gloucestershire, established in 2020. Shopping with small independent businesses like ours is so important, now more than ever, so we thank you so much for making it this far and we hope you enjoy browsing our collections from the comfort of your own home.

Meet Our Brands

We have lots of exciting brands offering trendy styles and timeless classics. If you would prefer to explore our collection by brand, you can find them here

Arcade was founded on the belief that belts could be designed to function better, last longer and be more comfortable. Developed from the ground up with materials that are built to go everywhere and anywhere, each Arcade belt provides a custom fit, sturdy hold and the right amount of flexibility to move with you

Shop Arcade Belts
Art Shoes Company Shoes Men's Shoes Women's Shoes Footwear Boots Trainers

The Art Company is a fabulous footwear brand from Rioja in Spain.  Their designs are innovative, creative, sometimes eccentric bu always super cool. With styles for both Men and Women.

Shop The Art Company
Blend Men's Clothing Fashion Stroud Jeans T-Shirts Tops Shirts Trousers Chinos Denim Hoodies

Danish company BLEND began creating urban streetwear and contemporary Fashion for Men back in 1993.  At first, they were a global jeans brand but now offer a wide range of Men’s fashion.

Shop Blend
Cara & The Sky Clothing

Cara & The Sky is an independent
British brand focusing on positivity & sustainability. The collection is designed for fun-loving, free-spirited humans who love knitwear, bright colours and distinctive style

Shop Cara & The Sky

Cora + Spink’s goal to make long lasting, robust and ethically made backpacks. With single-minded determination only a small business can muster. They have striven to support every worker, supplier and customer.

Shop Cora + Spink
Dirty Velvet T-Shirts Men's Clothing T-shirts Tops Long Sleeved Stroud Fashion

Dirty Velvet is a design collective, focus on producing high quality clothing. Their aim is to create garments with original graphics, combined strong and thought-provoking imagery that reflects our view of humanity modern life and the universe. Also an anti-nudity device.

Shop Dirty Velvet
Goodeehoo Men's Accessories Women's Accessories Bags Washbag Wallets Notepads Stroud

Goodeehoo was launched in 2018 by husband and wife team, Natalie and Ceri Jones. Together they have created beautiful, vegan handbags and accessories; trends that will turn heads! We love the attention to detail, fabulous colours and excellent quality of all their products.

Shop Goodeehoo
Josef Seibel Shoes Josef Seibel Boots Josef Seibel Mens Josef Seibel Womens Footwear

For 130 years, JOSEF SEIBEL has been producing a wide range of top quality shoes. Making over 5 million pairs of shoe every year. First-class materials, the best workmanship, perfect fit and superior comfort have enabled JOSEF SEIBEL to firmly establish itself as the “European comfort shoe”.

Shop Josef Seibel
Komodo clothing Komodo mens fashion Komodo womens fashion

KOMODO began life at an extraordinary moment in our history coinciding with an unlikely trip to Bali. You could say we are a brand born out of a backpack. They worked to develop and promote hemp fibres, bamboo, hand spun cruelty free wool and were fully invested in the earliest days of organic cotton.

Shop Komodo
Powder Socks Bags Women's Accessories

Collections are fabulously wearable, evoking both glamour and fun. Powder’s beautiful bespoke packaging makes their products perfect for either gifting or simply treating yourself.

Shop Powder

Seasalt are a much loved and popular brand since their beginning in 1981.  In-house designers and artists create styles and prints inspired by life on the Cornish coast, resulting in clothes you will fall in love with and wear for seasons to come.

Shop Seasalt

Sugarhill Brighton are an independent Womenswear brand who specialise in hand illustrated prints drawn up in their seaside studio. Their fun and colourful styles coupled with quality fabrics mean their collections are always exciting to shop.

Shop Sugarhill Brighton

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

Shop Superdry
Waterhaul Glasses Sunglasses Men's and Women's Sunglasses

Waterhaul uses the strongest plastics found in our oceans to produce exceptionally sustainable, recycled eyewear. Design that meets the technical demands of adventure, ocean-exposure & UV protection, but also acts as a ‘symbol of change’. Discarded fishing gear is the most abundant form of macro-plastic in the ocean.

Shop Waterhaul
White Stuff Clothing

White Stuff started life in 1985. Our ski-loving founders, George and Sean, had the idea of selling T-shirts to fund their stays in the French Alps (the "white stuff" is snow, in case you were wondering). Six years later, they opened their first shop in Battersea, South London. White Stuff style has evolved over the years but the ethos behind it has stayed consistent.

Shop White Stuff